4/19/10

WE ARE NOT LAUNCHING IN MAY, AS STATED TODAY BY THE NORWEGIAN NEWSPAPER

Another great story in a big Norwegian newspaper, but with one piece of wrong information: We are NOT launching in May as stated in the article. During the summer months will be more like it!

Today we got another great story out in Norway. Well written, spreading across two pages, great PR. Everything was really good except for one minor thing. It states “will be launched in May”.

Let me just tell you straight now that we are not launching in May! Personally I would love to launch Bipper in May, but to deliver a safety solution for kids, it really has to be properly tested before it is commercialized. First in-house and then with real families. This is a process we have started now. 

When will we launch? As soon as we can say that “Bipper is 100 % safe and bugfree”. I have never developed software before myself, but I am learning that it is quite a time consuming process. One thing is developing the websites and codes. Another thing is testing the solution. Not once, but multiple times and on more and more phones. We cannot deliver a safety solution to parents and children that is not completely safe. If we did, how could we then claim to “make mobile kids safer and parents’ lives easier?”. So if there is a bug somewhere or an issue that cannot be fixed when Bipper is run on a specific phone model for example, we need to know everything about it before we launch - and not after.   

Nothing would have made me happier than if we were able to launch right now, and - I promise you - as soon as Bipper is thoroughly tested we will be out and available where you are!

If you would like to participate in testing, contact Ann Elida Eide (ann.elida(at)bipper.com). If you want to receive special offers when we launch, sign up for our newsletter at www.bipper.com.

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