1/24/10

Happy Birthday August!

Six years ago we were blessed to be able to welcome August to the world. I had a quick delivery with Oda (less than an hour after we came to the hospital), but August found his way out even faster. While the delivery of Oda was really tough, the delivery of August was just perfect!

August was supposed to be called Alvin August, but Oda cried when she heard the name. Not the tantrum type of cry, but the heartbroken one. She wanted his name to be Ask - after her kindergarden boyfriend. I loved the name Ask too (my baby boy’s name had to begin with an A as all the men in my husband’s family have names starting with an A), but Ask was the other boy’s name. Not my sons, I felt. But Oda continued to be heartbroken.

After two and a half month of not having a name, the official deadline from the government naming your child came closer. We sat dwon with our 3,5 year old Oda and discussed her baby brothers name over breakfast. We told her that she could name her baby brother. We told her what names we liked, and she told us what names she liked. Then we walked her to kindergarden.

When she came home that afternoon she stated that she had been thinking and that her baby brother was going to be called August. Not Alvin August. We gave him Severin as his middle name after his great grandfather.

And now little August Severin has turned 6. Happy birthday my son!
My prince!

Alvin is not exactly too happy to about not getting any 
presents. Doesn't quite understand birthdays yet...

Loving opening his presents. Pokemon is the best!



1/23/10

Voice recordning for our US commercial

Today I recorded voice for ous US commercial. Yes - US commercial! Wow, can't really believe it...


For season 7 of New Scandinavian Cooking Bipper will in the whole of North America have a 10 seconds commercial before and after every episode of the show. There are 13 episodes, each airing on average around 1000 times, and this ads up to 260 000 seconds, or 4333 minutes, or 72 hours. Quite a bit of tv time!

I am really excited for it to start airing, and a bit worried that we will not be ready to launch when it starts. As it will be airing for a long period though, we will spend the first 6 months just building the brand and enabling viewers to sign down for our newsletter and get special offers, before we launch Bipper in the US in the autumn.

I will post the commercial on the blog as soon as I’m allowed to. Ten seconds is not a lot of time, so we decided to focus on the Bipper as a brand name and the story behind Bipper. In the commercial you will hear my voice saying: “Created by me. A mother of three. To make mobile kids safer, and your life easier”.

Hope you will like both the commercial and the tv-show! 

Our commercial will be shown all over North America 
before and after the tv-show New Scandinavian Cooking




1/21/10

Lunch with the US ambassador

While I was in the US suddenly an invitation to lunch with the US Ambassador in Norway, Mr. Barry White, arrived in my inbox. What an honor! And such good timing, making my visit to the US feel even more worth while!

The lunch was due to start at 12, and I showed up about 10 minutes early not knowing what to expect. First it was just me and one other woman, and one by one more people arrived. Many whom I had seen on tv and knew by reputation and name. Finally one familiar face showed up, Mr. Johan H. Andresen - one of Norway’s richest men whom I had charmed my way into a personal meeting with a year prior (business tip of the day: If you manage to get a good and personal dialogue with the secretaries/assistants, you are on your way...). The only problem though was that he didn’t remember me (how could he not?) and I had a lot of fun with teasing him. When it was my time to present myself it looked like he suddenly remembered: The mother of three, the idealist, the woman who knew nothing about technology but wanted to start a multinational telecommunication company. He did not want to invest....

The lunch was great, and we had some really interesting discussions on social entrepreneurship. I made a comment about the lacking support system for social entrepreneurship initiatives in Norway - and people applauded. Maybe I can convince Mr. Andresen himself to invest in The Hub - the best social entrepreneurship initiative I know? I’ll do my best!

And, by the way, an e-mail from Mr. Andresen himself just arrived in my inbox stating: “I still remember you. How much money do you need?”. I like this man :-)
Waiting outside the huge fences of 
Ambassador Barry Whites house.

Mr. White and Mr. Johan H. Andresen both seem quite happy

There were around 20 people invited to lunch
 this afternoon. The purpose of the lunch was to
 discuss social entrepreneurship, 
and I must admit that I had quite a bit to say....


1/14/10

HOTEL REVIEW: VILLA FLORENCE


Hotell Villa Florence is located on Union Square in San Francisco. Great service, absolutely brilliant food at the hotel restaurant Kuleto's and large and cozy rooms with comfortable beds.

If you plan to go to San Francisco on business or vacation I recommend you look into the Villa Florence, a relatively inexpensive hotel which is located close to Union Square and only a few blocks from the famous Theater District. This quaint  hotel was recently updated and the rooms are cozy and decent size for an older San Francisco hotel. The staff is very friendly, helpful and knowledgeable and does everything they can to make the guests happy.  The hotel also has a business center and a fitness room which neither of us had time to use unfortunately. 


Adjacent to the hotel is Kuletos, a great Italian restaurant where guests can enjoy breakfast, lunch, and dinner. We took fully advantage of that and had breakfast there twice and dinner there everyday. Yes, we should probably ventured out to other restaurants, but we loved the place and were always exhausted when coming back from meetings all day we figured why complicate things :). 

There is also a cappuccino bar in the inviting and nicely decorated lobby that is a good with  excellent croissants and muffins that we brought with us in the car as we drove down to Silicon Valley every morning.  The trolley stops right outside which made it possible for Nils and I to take it for a quick ride Thursday morning before a breakfast meeting at the hotel. We truly enjoyed our stay at this Villa Florence and would definitely come back, great value for your money!

We paid:     $ 119 per night (special offer)
Rating:        5 / 6

A really comfortable bed!


A great selection of high quality items in mini bar

Stylish lobby

I loved this! Hand written welcome cards and 
bottle of wine and a box of high end chocolates

Coffee shop with great coffee as well 
as a selection a pastries and fruit.


1/13/10

4 meeting as day, and 20 minutes of sightseeing

San Francisco -  seems like a great city that I would LOVE to visit again, but with four meeting a day and only 20 minutes of sightseeing I didn't see much.. Loved what I did see though, and business was great!

Monday morning, the city is buzzing. We head down to Innovations Norway's offices and meet up with Ã…se and Veslemoy to go over the weeks meeting agenda. One of the nice things of being associated with them is that they have a large network of contacts, so they had arranged meeting with with several of those in addition to a list of companies/people Nils had identified. 

At noon we head for Silicon Valley to the first of many meetings with VC's etc in that area. We soon learn that 4 meetings per day is max as we scramble to get from location to location, sometime getting lost on the way, but Nils's luckily has gps on his phone which saves us several times. We have tons of great meetings, connect with many influential, successful and inspirational people both investors and entrepreneurs that have built up billion dollars companies !! 

I'm surprised how helpful and friendly many of these people are. They are very professional, but also laid-back and willing to give us advice and share some of their stories not only in regards to fund the company, but how to best build and expand, resources needed and also introductions to people that can help us. 

Regarding arriving late at some meetings, we actually had to move one meeting an hour back on very short notice as an other meeting run late (we usually got more than the initial our set aside for us - a good sign :). We were told by a partner at a large VC firm that we had 20 minutes as he had to leave by 6pm. An hour later we are still there and his wife has called several times getting annoyed he hasn't left his office yet to join her for dinner!  Another investor told us he was very busy, 20 min max. We spent 90 minutes at his office :). 

Anyway, so we had a very busy schedule which resulted in long and exhausting days (but also exciting), typically we did not arrive back in SF before 7-8pm often falling a sleep on the hour ride back from the Valley (luckily for Olav he brought his inflatable pillow!). Unfortunately not much time for sightseeing so the last night we decided to drive across the Golden Gate Bridge coming back from meetings. It's 8pm and as we approach the bridge I'm snapping pictures like crazy, however my battery goes dead so I have no pictures from the bridge or the view of the city from the other side :( . 

We ate all dinners at the quaint Kuletos Restaurant adjacent to the hotel, typically we would experience other restaurants as well, but we were so tired at night that it just made sense to go next door especially since this is one of the best restaurants in the city with great food and service :)  

Nils and I had 30 minutes to take the cab Friday morning before a breakfast meeting and shopping was done in a souvenir shop next to the hotel. So a very productive week, not much time to experience the city, but I can always do that later.
Olav is ready for more meetings!

MÃ¥rten Mickos, the founder of my SQL offered some 
great advise! I might just keep asking for more....

I love this! What other place in the world will 
you find commercials like this?

I used to watch Full House when I was a kid, and looooved it! 
And I loved the San Francisco scenery dreaming about 
riding the cable cars. On our last day in the city, 
we had 20 minutes available for sightseeing and took 
the cable car up this hill, and down again. Loving it and 
can’t wait for my next trip to San Francisco to go for a longer ride!


1/11/10

No pants day in San Francisco


Even though I was exhausted from almost a week in Vegas, it was exciting to arrive in San Francisco. I have never been here before and its such an interesting and fascinating city. However, after checking in at the quaint and elegant Hotel Villa Florence by Union Square Park and finding my room the bed was too inviting and I quickly fell asleep. When I woke up a few hours later I notice that Nils and Olav have left me numerous text and voicemails urging me to come down to the bar next door.  

They had also planned for a relaxing afternoon and decided to have lunch and a couple of beers at the bar next door and watch a football game. However, their plans changed as soon as they entered the The Gold Dust Lounge- (with a name like that you should expect the unexpected :) . Almost everybody there was sitting in their underwear, people in all shapes and sizes, men women, young and old. Turns out that on this particular Sunday, thousands of people had joined in on a Facebook initiative called "No pants Day"!! and they had all gathered downtown earlier in the day and soon started hitting the local bars. 

When I finally join Olav and Nils they are already sitting in their underwear, a couple of beers had turned into several more and they are doing shots with a group of new friends. That group includes everything from corporate lawyers and investment bankers to artists and designers.  There is a live band playing, people are dancing and singing and everybody is in a great mood. I decided to keep my pants on, but still had a great time :)  The "no pants day" hit the local news stations and gets substantial coverage to the amusement of all us in the bar, more cheers!! Even unexpected, or maybe just for that reason, this was a great introduction to San Francisco. People were friendly, real,  funny, smart and didn't take themselves too seriously. It was refreshing and fun!


Taking the tube...

Why wear pants at the pub at a no pants day?

Olav and Nils the way I found them when I woke up from my 
afternoon sleep; at the next door pub without pants on. 
When you’re in San Francisco, do as the San Franciscos!

As with all other important days and causes,
 also the No Pants Day has its own flag!

The Bipper Team: Nils, me and Olav. 
I was too chicken to do the no pants day real style. 
Taking photos kinda made up for it.... There are MANY more to see!




1/10/10

HOTEL REVIEW: CIRCUS CIRCUS

After two nights + one free one at The Palms (best place to stay while at the AT&T Development Summit), we moved to Circus Circus where I was able to get very cheap rooms. When CES is on in Vegas the prices double, so even a price of $80 per room per night was ‘expensive’ for this place. That Circus Circus was supposed to be within walking distance from the convention center (not the case) made me feel that this was a great deal!

Nils had informed me about the hotel and told me that I have to be prepared for a very different standard, and the taxi drivers warning when he took us from Palms Place to Circus Circus which he thought was “the worst place in town” did not make me feel more comfortable. It’s amazing how quickly one can adjust to standards higher than you normally have, and how difficult it is to move the other way....

As I check around that is confirmed by others and I realize it will be difficult to move from a nice Palms Place to Circus Circus. When we get in the cab at Palms with all our luggage the cab driver assumes we are going to the airport, when we tell him we are going to Circus Circus he doesn't believe us at first. Nobody leaves a place like the palms to move to Circus Circus, well we did!  

Yes, I have to admit the place has seen better days, its a little run down, no fancy restaurants, bars, boutiques or stores, but I didn't think it was that bad. The rooms where decent size, lots of activities for kids, with water park etc. and an interesting theme altogether. Also as a start-up we always look for good deals, if that means sometimes staying at less attractive places so be it! 

That being said I don't think I will stay there next time I come to Vegas :). Might take my kids for a visit to the tivoli though...

We paid:     $ 80 per night
Rating:        2/ 6

Basic rooms

Very basic bathrooms

Casino - the basic style

A big theme park in the middle of the hotel. 
Kids will love this!

Reception - the place where the brides walk through. 
I saw quite a few.


Flying Virgin - and loving it!


Those of you who know me well know that I am a Branson fan. Never thought I was actually until I read ALL  his books last summer, but discovering that he’s an idealist too turned me into one. And having read all about Virgin Atlantic, I couldn’t wait for my flight!


I had great expectations of my Virgin flight. Having read pages and pages on the brand, Branson’s visions and Virgin Atlantic especially I couldn’t wait. But could Economy class really be any different than all other places?

Oh yes! Walking into the plane (this was only a two hour flight) we were welcomed by soft jazzy music and a high class club like scenery. We found our seats and got comfortable. Great leg space and a very intriguing entertainment system called Red waiting for us. I also absolutely loved the safety video (see below). Have never seen anything like it. Both Olav and I laughed so loud that our fellow passengers were looking at these virgin Virgin flyers. 

Reading the in-flight menu made me both laugh and get hungry. I have never seen a better flight menu than this, and I wanted most things they had to offer. I love the idea of only serving high quality food so that you get what you want, but pay yourself. I also loved the ability to search through the menu on Red and just order your food ‘online’ and having it brought to your seat. Didn’t order anything though, but brought the menu back home (sorry Branson!) as I just want to read it for inspiration of how to present your products. 

Why I didn’t order any food you ask? Because there was internet on the flight! Yes - I could check my mail, surf the net and Skype. Of course I had to try this so I skyped all my on-line business contacts around the world and updated my Facebook site from the air.

Branson - you’ve just got to love him!
Great lightning and soft jazz

Interactive media centers. See the video below!

Olav is studying the Red information brochure 
- ready to be entertained!





The in-flight menu is great - and you can order 
whatever you like from your Red screen. Perfect!